Our Verdict: The Best ISA Platform for Each Investor Type
Cheapest overall (ETFs only): InvestEngine — £0 platform fee, £0 dealing on 700+ ETFs. The trade-off: ETFs only, no individual shares, no funds, no Lifetime ISA. For a pure ETF portfolio, it is unbeatable at every balance.
Best mainstream platform for share and ETF investors: AJ Bell — 0.25% platform fee, capped at £3.50/month (£42/year) on shares and ETFs. This cap means AJ Bell is the cheapest mainstream platform for any share investor with more than £17,000 invested. Fund investors pay 0.25% uncapped on the first £250,000, then 0.10% on the next £250,000, and nothing above £500,000. Share dealing costs £5.00 (or £3.50 if you made 10+ deals the previous month).
Best fund investor platform: Interactive investor — flat £5.99/month Core plan covers ISA, SIPP, and GIA together at £71.88/year. This beats percentage-fee platforms for fund investors above £29,000. The Plus plan at £14.99/month adds free Junior ISAs, five free family accounts, and one free monthly trade — outstanding value for families.
Best free all-rounder: Freetrade — the Basic plan (£0/month) now includes a Stocks & Shares ISA, SIPP, and Junior ISA, plus commission-free trading on 8,200+ stocks, ETFs, funds, and gilts. The catch: 0.99% FX fee on non-GBP trades and only 1% interest on up to £1,000 of uninvested cash. For UK-only investors who trade infrequently, this is the best deal in British investing.
Best for beginners and guidance: Hargreaves Lansdown — 0.35% platform fee (capped at £12.50/month for shares/ETFs). HL's real edge is its research, app quality, customer service, and 500+ discounted funds. The new Cash ISA at 4.3% (launched 3 July 2026) makes HL a credible one-stop shop: S&S ISA and Cash ISA under one login. For investors who want hand-holding and don't mind paying a premium for it, nothing competes.
Budget pick for small portfolios: Trading 212 — zero platform fee, zero dealing charges. 0.15% FX fee is the lowest in the market. The trade-off: the Invest and ISA accounts are share-dealing accounts only — no SIPP, no Junior ISA, no Lifetime ISA. But the cost stacking is genuinely remarkable for a UK ISA: £0 platform + £0 dealing + 0.15% FX = the closest thing to free share dealing in an ISA wrapper.