AJ Bell
FSCSBest all-round platform for UK investors who want low fees, broad investment choice, and a platform they won't outgrow
AI-researched reviews of the UK's biggest investment platforms. Fees, features, and honest verdicts.
Best all-round platform for UK investors who want low fees, broad investment choice, and a platform they won't outgrow
Best for medium-to-large investors wanting professionally managed portfolios at a low cost, with free coaching as a genuine bonus
Best for £50,000–£200,000 buy-and-hold portfolios that value a flexible ISA, UK support, and the £100 annual trading credit — avoid below £20,000 or for high-frequency or US-equity-focused trading.
Best for beginners and hands-off investors who want a cheap, simple entry point backed by a major UK platform
Best for fund investors, pension savers and parents — a strong all-rounder that's cheaper than HL with nearly as much choice
Best for cost-conscious UK investors who want a free ISA, SIPP, and JISA for index funds, ETFs, and UK stocks — unbeatable on price for small to medium portfolios
Best for investors who want a premium all-in-one experience with top-tier research and service — but too expensive for simple index fund portfolios
The cheapest mainstream ETF platform in the UK — best for passive, long-term investors who want ISA or SIPP investing with zero platform fees
Best for hands-off investors who want a comprehensive, managed portfolio service and don't mind paying a premium for convenience and the J.P. Morgan brand
Best for first-time investors, first-time buyers using a Lifetime ISA, and anyone wanting savings and investing in one simple app — but not the cheapest for larger portfolios
3.8/5
4 out of 5 — excellent for pension consolidation and simplicity, but the fee premium over DIY SIPPs means it's not the cheapest option for hands-on investors
Best for cost-conscious DIY investors wanting a free Stocks & Shares ISA for individual shares and ETFs — but you'll need a second platform for your pension
Best for hands-off investors who want cheap index funds in an ISA or pension and don't need individual shares or third-party funds
4.0/5 — Excellent for hands-off investors; too expensive and restrictive for DIY enthusiasts
Best for social/copy trading and commission-free ETFs, but UK investors needing an ISA or trading overseas stocks should look elsewhere
Best for cost-conscious buy-and-hold investors who want a zero-fee ISA and don't need hand-holding or fancy research tools
Best for self-directed investors with portfolios above £30,000 who want broad investment choice, bundled accounts, and a fee structure that rewards growing wealth
Platform data is AI-researched from official sources and may not reflect the very latest changes. Always verify fees on the platform's website before investing. GiltEdge is not regulated by the FCA.