Fidelity Personal Investing

Fidelity's service fee is percentage-based with a twist for smaller portfolios:

• Under £25,000 with a regular savings plan: 0.35% per year
• Under £25,000 without a regular savings plan: £7.50/month flat fee (£90/year)
• £25,000 to £250,000: 0.35% per year
• £250,000 to £1 million: 0.20% per year (plus Wealth Management Service)
• £1 million+: 0.20% on the first £1m, then free — maximum annual fee is £2,000

For shares, ETFs, and investment trusts held in an ISA or SIPP, the service fee is capped at £7.50/month (£90/year). No service fee at all on shares in a GIA.

Dealing fees for funds: free. No charge to buy, sell, or switch any fund on the platform. This is Fidelity's strongest selling point — if you're a fund investor, you never pay to trade.

Share dealing: £7.50 per online trade, £1.50 via regular savings plan, £30 by phone.

The share fee cap is a genuine differentiator. Hold £500,000 of individual shares in an ISA and pay just £90/year in platform fees. At Hargreaves Lansdown, the same portfolio costs £2,250 (0.45%). Even ii's Plus plan costs £179.88 plus trading fees. The MoneyHelper platform comparison tool is a useful resource for comparing these costs.

Fidelity's investment range is broad: over 3,000 funds, 2,000+ UK and international shares, ETFs, and investment trusts. Unlike Vanguard, which restricts you to 85 own-brand funds, Fidelity opens up the full market.

The Select 50 list is Fidelity's curated picks — 50 funds chosen by their research team across all major asset classes and styles. Think of it as a shortlist for people overwhelmed by 3,000 options. It includes familiar names like Fundsmith Equity, Lindsell Train, and Vanguard LifeStrategy alongside Fidelity's own funds.

Navigator provides diversified fund ideas based on your goals and risk appetite. Ready-made ISA answers a few questions and puts you into a single diversified Fidelity fund. Retirement Builder does the same for pensions.

Fidelity also negotiates discounted ongoing charges on hundreds of funds — some automatically reduced, others rebated quarterly. This is a quiet advantage that few investors notice but which adds up over years. A fund with a 0.75% OCF elsewhere might charge 0.65% on Fidelity's platform.

For international shares, FX charges are tiered: 0.75% on the first £10,000, 0.50% on £10-20k, and 0.25% above £20,000. Not the cheapest, but cheaper than ii's 0.75% flat rate on Core. For a full comparison of investing options, see our hub.

Zero service fees on Junior ISAs and Junior SIPPs. Full stop.

No other major platform matches this. Vanguard charges its standard £4/month or 0.15%. ii requires a Plus plan (£14.99/month) just to open a Junior ISA. Fidelity: free.

The Junior ISA allowance is £9,000 per year. Over 18 years, investing £9,000 annually at a 6% return would grow to roughly £317,000. The fee savings over Vanguard (£48/year) amount to £864 over those 18 years — plus compound growth on the saved fees.

For parents and grandparents investing for children, this makes Fidelity the obvious choice. Pair the free Junior ISA with Fidelity's fund range and the Select 50 guidance, and it's a compelling package.

The Junior SIPP is equally fee-free — unusual for a children's pension product. If you're starting a pension for a child (up to £2,880 per year, topped up to £3,600 with tax relief), Fidelity is the lowest-cost option.

Fidelity's SIPP has been named Which? Recommended Provider five years running. The reasons are straightforward: competitive fees, free fund dealing, pension drawdown built in, and no exit charges.

At 0.35% up to £250,000 with free fund trades, the SIPP is cheap for fund investors. The share fee cap of £90/year applies here too — making it competitive for share-based pension portfolios.

Pension drawdown is included at no extra charge. No annual admin fee for drawdown accounts, no fee for arranging death benefits, no fee for transfer out. Compare that to some providers who charge £100-£300/year for drawdown administration. The FCA's investment pathway rules ensure providers offer clear retirement options.

The 0.35% fee does become expensive at scale. A £500,000 SIPP costs £1,000/year in platform fees at Fidelity versus £179.88 at ii Plus. The breakeven point where ii becomes cheaper than Fidelity for fund investors is around £51,000 — below that, Fidelity's percentage fee and free dealing wins.

For more on pension options and choosing the right SIPP, see our pensions hub.

No Lifetime ISA. Like Vanguard and ii, Fidelity doesn't offer a LISA. The 25% government bonus is available elsewhere.

£7.50/month flat fee for small accounts without a regular savings plan. If you have less than £25,000 and don't set up a monthly direct debit, you're paying £90/year — which on a £5,000 pot is an effective 1.8%. The fix is simple: set up even a small £25/month regular savings plan and the fee drops to 0.35%.

Share dealing at £7.50 per trade is uncompetitive. If you trade shares frequently, ii's £3.99 (Core) or Freetrade's £0 are better options. Fidelity is built for fund investors, not active share traders.

The website and app are functional but not exciting. They work fine — you can find what you need, execute trades, and manage accounts. But the interface lacks the polish of newer platforms like Freetrade or InvestEngine. For a platform serving over 1.7 million UK investors, the user experience feels a generation behind.

Cash interest on uninvested cash isn't market-leading. Fidelity retains some interest from the banks holding your cash to fund platform services. The rate paid to investors is published but typically below what you'd get in a dedicated savings account. For the best cash rates, see our savings hub.

This article is for informational purposes only and does not constitute financial advice. You should seek independent financial advice before making any investment decisions. The value of investments can go down as well as up, and you may get back less than you invest. Tax treatment depends on individual circumstances and may change. ISA and pension rules can change. Past performance is not a guide to future performance. Fidelity Personal Investing is authorised and regulated by the FCA (register number 122169) and covered by the FSCS up to £85,000.