Wealthify

Wealthify's fee structure is refreshingly simple. You pay 0.60% per year as a management fee, and that's it from Wealthify's side. There are no dealing fees, no platform charges on top, and no exit fees. The underlying funds carry their own costs (typically 0.12%–0.22%), so your all-in cost lands somewhere around 0.72%–0.82% annually.

To put that in pounds: on a £20,000 ISA, you'd pay roughly £120/year to Wealthify plus around £30–£40 in fund costs. On a £100,000 portfolio, that's £600 plus £150–£200. Compare that to a DIY platform like Vanguard Investor at 0.15% (£150 on £100k) and the difference is stark — you're paying for the managed service.

The trade-off is clear: Wealthify costs more than doing it yourself, but considerably less than a traditional financial adviser (who'd typically charge 1%+ annually). If you genuinely won't manage your own investments — and many people won't — paying 0.60% for a properly diversified, regularly rebalanced portfolio isn't unreasonable. If you enjoy picking funds and rebalancing quarterly, you'll find better value on AJ Bell at 0.25% or InvestEngine with zero platform fees.

You can verify Wealthify's regulatory status on the FCA Register. For context on how robo-advisors compare, see MoneyHelper's platform comparison tool.

Wealthify keeps decision-making minimal. You pick from five investment styles:

• Cautious — approximately 90% in cash and cash-like assets, minimal equity exposure
• Tentative — approximately 55% in lower-risk assets, with the remainder in global equities
• Confident — approximately 65% in equities, balanced with bonds and lower-risk assets
• Ambitious — approximately 75% in equities, targeting higher returns
• Adventurous — approximately 95% in equities, maximising growth potential

Within each style, you can choose between an Original theme (standard diversified portfolio) or an Ethical theme (ESG-screened funds, excluding fossil fuels and controversial sectors). All Ethical fund providers are signatories of the UN Principles for Responsible Investment (PRI). That's it. No picking individual stocks, no choosing specific funds, no tactical tilts toward emerging markets or tech.

For some investors, this is the whole point. You answer a few questions about your goals and risk tolerance, Wealthify suggests a style, and their investment team builds and manages your portfolio using a mix of ETFs and index funds. They rebalance when markets shift your allocation off target.

The limitation is obvious: if you want exposure to a specific sector, or you disagree with Wealthify's allocation choices, you're stuck. There's no "custom" option. You either trust their process or you don't.

Wealthify's SIPP benefits from pension tax relief — the government adds 25% to your contributions automatically. For higher-rate taxpayers, you can claim the additional relief through your tax return.

Wealthify covers the main tax-efficient wrappers most people need. Minimum deposits vary by account:

Stocks & Shares ISA — The flagship product. Up to £20,000 per tax year, flexible (withdraw and replace within the same tax year without losing allowance). Same 0.60% fee. Minimum initial deposit: £1,000, then top-ups from £1. This is the account most Wealthify customers open first, and it's a solid option if you want a managed ISA without the hassle.

SIPP (Self-Invested Personal Pension) — Contributions get the standard 25% government tax top-up (basic rate relief applied automatically). The 0.60% management fee applies, though Wealthify reduces fees for pension pots over £100,000. Minimum initial deposit: £5,000, then top-ups from £50. You can consolidate old workplace pensions here — useful if you've got several small pots scattered around.

Junior ISA — Up to £9,000 per year for under-18s. Same managed approach, locked until the child turns 18. Minimum initial deposit: £1,000, then top-ups from £1. A decent option for parents or grandparents who want to set-and-forget.

General Investment Account (GIA) — For investing beyond your ISA allowance. Same 0.60% fee when managed through a Wealthify Plan. Minimum initial deposit: £5,000, then top-ups from £1. No tax wrapper, so dividends and capital gains are taxable above your allowances.

Cash ISA — Pays 3.35% AER (3.30% tax-free p.a. variable), interest paid monthly. Held via ClearBank, with FSCS deposit protection up to £120,000 (the increased limit since December 2025). Tracks the Bank of England base rate minus 0.45%. Read our <a href="/posts/the-boe-just-held-at-375-for-the-sixth-straight-month-your-466-fixed-rate-is-a">analysis of what the 3.75% hold means for your money</a>. If you're weighing cash savings against paying down a mortgage, the maths is worth checking.

Instant Access Savings Account — Not an ISA, so interest is taxable above your Personal Savings Allowance. Pays 3.35% AER (3.30% gross p.a. variable), also via ClearBank with £120,000 FSCS deposit protection and a £1,000 minimum deposit. Again tracks base rate minus 0.45%.

[[CHART:doughnut|Wealthify Account Types by ISA Allowance|Stocks & Shares ISA:£20000,Junior ISA:£9000,Cash ISA:£20000]]

The savings rates are competitive but not market-leading — you'll find better rates with dedicated savings providers. The convenience is having everything under one roof. For more on FSCS protection limits and what's covered, see the FSCS website.

Wealthify became part of Aviva in 2020, and that matters for two reasons. First, Aviva is one of the UK's largest insurers and asset managers — it's not a venture-capital-funded startup that might disappear. Second, it means Wealthify has the resources to invest in its platform, customer service, and investment team.

On the regulatory front, Wealthify is FCA-authorised and your investments are protected by the Financial Services Compensation Scheme (FSCS) up to £85,000 per person if Wealthify were to fail. Your investments are held separately from Wealthify's own assets (in nominee accounts), so even in a worst-case scenario, your holdings should be recoverable.

The Cash ISA and Savings Account are held via ClearBank, which has its own separate FSCS authorisation — meaning those deposits are covered up to £120,000 (the deposit protection limit, increased from £85,000 in December 2025). This is separate from your investment FSCS cover, so combined coverage across both types could reach £205,000 per person.

Wealthify has a UK-based Customer Care team reachable by phone (0800 802 1800, Monday–Friday 8am–5.30pm), email, and live chat. Their app supports Face ID and Touch ID on both iOS and Android. For a robo-advisor, the human support element is a genuine plus — some competitors push you toward chatbots and FAQs.

Wealthify publishes annual performance data for all five risk levels across both Original and Ethical themes. The figures below are after all fees (based on 0.60% management charge) and cover the period since 2020. Plans are worth more than £100, and performance will differ for smaller portfolios.

Original theme — annual returns:

Three things jump out. First, the 2022 drawdown was brutal across the board — even Cautious portfolios lost over 11%. That was the year the BoE hiked rates from 0.25% to 3.50%, crushing both bonds and equities simultaneously. No robo-advisor could have avoided it.

Second, the recovery since 2023 has been strongest at the higher risk levels. Adventurous returned 27.08% in the first five months of 2026 alone — but that's the same style that lost 9.18% in 2022. The pattern is textbook: higher risk, higher volatility, higher long-term return.

Third, Ethical plans have underperformed Original across most risk levels. Adventurous Ethical returned 20.78% YTD May 2026 vs 27.08% for Original. The ESG screening excludes energy and defence stocks — sectors that have performed strongly since 2022. If maximising returns is your priority, Original is the better bet. If values matter more, the gap might be worth it.

Data sourced from Wealthify's ISA performance page. Past performance is no guarantee of future results and you could get back less than you invest.

Wealthify works best for investors who want a genuinely hands-off experience. If checking your portfolio once a quarter and trusting professionals to manage it sounds right, this is a strong option. The simple fee structure, Aviva backing, and range of tax wrappers cover most people's needs.

It's less suitable if you want control. You can't buy individual shares, you can't pick specific funds, and you can't override Wealthify's asset allocation. Experienced investors who enjoy building their own portfolios will find it frustrating and expensive compared to DIY alternatives like Freetrade or Trading 212.

Mid-range investors — people who know a bit about investing but don't want it as a hobby — face the hardest choice. You could learn to manage a simple portfolio of index funds for a fraction of the cost, but that requires ongoing attention and discipline. Wealthify removes that burden, and for many people, that's worth 0.60% a year. The performance data above shows the Adventurous plan compounding at 13.81% in 2025 — even after fees, that's a return most DIY investors would take.

For hands-off investors who want a managed alternative, Nutmeg charges 0.75% and Moneyfarm sits around 0.60%–0.75%. Wealthify is competitive on price among robos, but Dodl at £1/month is cheaper still if you're comfortable with a more limited fund selection.

As recommended by MoneyHelper's platform comparison guide, it's worth comparing several platforms before committing — your ideal choice depends on how much you want to be involved in managing your money.

Your investments are covered by the Financial Services Compensation Scheme up to £85,000 per person. For current ISA allowances, see gov.uk.

This article is for informational purposes only and does not constitute financial advice or a personal recommendation. The rates, allowances, and product details cited are correct at the time of writing but can change without notice. The cashback offer referenced in earlier versions of this review expired 31 May 2026. Investments can fall as well as rise and you may get back less than you invested. Past performance is not a reliable indicator of future results. Tax treatment depends on individual circumstances and may change in the future. You should seek independent financial advice from an FCA-authorised adviser before making any investment, savings, mortgage, or pension decisions based on this content.