The rate environment has changed everything
Two years ago, I'd have struggled to make the case for cash ISAs. When the base rate was 0.1%, easy-access cash ISAs paid 0.3% if you were lucky. Inflation was running at 10%+. Holding cash was a guaranteed loss in real terms.
That world is gone. The Bank of England has cut rates from their 5.25% peak but we're still at 3.75% — the highest sustained level since 2008. The best easy-access cash ISAs are paying around 4.5%, and fixed-rate deals for one or two years can push past 4.8%.
Here's the crucial bit: these returns are tax-free. A basic-rate taxpayer earning 4.5% in a cash ISA keeps every penny. The same rate in a standard savings account? They'd lose 20% of anything above their £1,000 Personal Savings Allowance — and for many basic-rate taxpayers, the PSA alone shelters enough interest without an ISA wrapper. For higher-rate taxpayers with just a £500 allowance, the ISA wrapper is even more valuable.