What dividend yield is — and what it is not
Dividend yield is the annual dividend per share divided by the current share price, as a percentage. A £10 share paying 40p a year yields 4%.
Two consequences UK investors routinely miss:
It moves inversely to price. If the share halves and the dividend is held, the yield doubles. A soaring yield is frequently a falling share price, not generosity — the market pricing in a likely cut. A 9% yield is the market shouting a warning, not offering a gift.
It is backward- or forward-looking, and the two differ. Trailing yield uses the last 12 months of dividends; forward yield uses the next 12 months' forecast. For a company about to cut, the trailing figure is a mirage.
Yield tells you the current income rate. It tells you nothing, on its own, about whether that income will still be there next year. For that you need dividend cover.