The cash ISA is a £20,000 product. Real savings portfolios are bigger.
The 2026/27 ISA allowance is £20,000, unchanged since 2017. For a saver with £15,000 of cash, the conversation begins and ends at the cash ISA — they should use it, fill it, and stop reading. For the saver with £40,000, £60,000, or £100,000 in cash savings, the cash ISA can absorb £20,000 a year and no more. The remaining capital has to live somewhere.
The options for that excess capital are limited. A non-ISA easy-access savings account at 4.51% is the headline alternative. But interest above the Personal Savings Allowance is taxable: £1,000 free for basic-rate taxpayers, £500 free for higher-rate, £0 free for additional-rate. A higher-rate saver with £30,000 in a 4.51% non-ISA account earns £1,353, of which £853 is taxable at 40% — £341 of tax owed.
Premium Bonds skip that entirely. Every prize is tax-free. It does not count against the PSA. It does not appear on Self Assessment. For the higher-rate saver with capital above the ISA allowance, the comparison is not 4.51% vs 3.30% — it is 4.51% minus 40% tax (effective 2.71% on the portion above PSA) versus 3.30% tax-free. Premium Bonds win that comparison.