Easy Access Cash ISAs: What the Headline Hides
Every comparison site ranks easy access cash ISAs by headline AER. That ranking flatters the providers and misleads the saver. Here is the same table rebuilt with the rate you actually keep after the introductory bonus expires.
The chart is the story. Trading 212 sits at the top of every league table with 4.62%, but the 1.02% bonus runs for only 12 months. The underlying variable rate is 3.60% — 15 basis points below the 3.75% BoE base rate. Plum's 4.61% is worse: the 2.07% bonus props up a 2.54% base, which means you lose 45% of your interest the day the promotion ends.
Moneybox deserves a warning label. Its headline 4.06% is a 3.16% bonus on a 0.90% underlying rate — one of the most aggressive teasers in the market — and the deal is gated by a hard three-penalty-free-withdrawals cap. Breach it and the rate drops to 0.75%. That is not easy access. That is conditional access with a PR-friendly number.
Cynergy Bank at 4.17% is the honest option. No bonus. No withdrawal cap. Unlimited transfers in. The rate you see on day one is the rate you still earn in year three, assuming the BoE doesn't move. For anyone who won't actually switch providers every 12 months — which is most people — this is the rational choice, and FSCS protection runs to the full £120,000 per person per banking licence.
Virgin Money's 4.15% is the best name-recognition pick and shares its FSCS umbrella with Nationwide. If you already bank with Nationwide, stay at Virgin — you cannot stack two FSCS limits across the same licence.