Moneyfarm

Moneyfarm's fee structure has two layers: a management fee and a platform fee.

Managed portfolio management fees (actively managed):

• Up to £50,000: 0.45%
• £50,000–£100,000: 0.20%
• £100,000–£1,500,000: 0.10%
• Above £1,500,000: Free

Fixed allocation portfolios: 0.15% flat

Liquidity+ (money market): 0.05% flat

Platform fee (all managed accounts): 0.25% (minimum £1.25/month)

Additional costs:

• Instrument/fund costs: up to 0.21% per year
• Total estimated cost (actively managed, under £50k): approximately 0.91% all-in

DIY Share Investing fees:

• UK shares, ETFs, mutual funds: £3.95 per trade
• Bonds: £5.95 per trade
• Currency conversion: 0.70%
• ISA custody fee: 0.35% (capped at £45/year)
• Stamp Duty: 0.5% on UK share purchases
• PTM levy: £1 on trades over £10,000

No fees for:

• Account opening or closing
• Deposits, withdrawals, or top-ups
• Pension transfers

At 0.91% total cost for smaller portfolios, Moneyfarm is cheaper than Nutmeg but more expensive than Vanguard or InvestEngine. The fee tiers reward larger portfolios significantly — at £100k+, total costs drop to around 0.51%.

For a broader comparison of UK platform costs, see our ISA platform comparison guide.

Moneyfarm Ltd is authorised and regulated by the FCA (register entry 629539) and client investments are protected by the FSCS up to £85,000.

Managed accounts:

• Stocks & Shares ISA — £20,000 annual allowance, tax-free growth, expert-managed. See our ISA guide for how ISAs work.
• Junior ISA — £9,000 annual allowance, sustainable options available
• Self-Invested Personal Pension (SIPP) — tax relief up to 45%, 25% tax-free lump sum from age 55. Guided Solution auto-adjusts risk as you approach retirement. Minimum transfer value: £500. See our pensions hub for more.
• General Investment Account (GIA) — no investment cap, flexible deposits and withdrawals

Cash ISA:

• 4.31% AER (variable)
• No fees
• FSCS protected up to £85,000
• Flexible ISA — withdraw and replace within the same tax year
• Minimum balance: £500

DIY Share Investing (ISA or GIA):

• Access to 1,000+ instruments: UK stocks, ETFs, bonds, mutual funds
• Market orders and limit orders
• £3.95 per trade for shares, ETFs, and mutual funds
• Not available for JISA or SIPP yet

Portfolio / management styles (7 options):

• Active — dynamic asset allocation by Moneyfarm's investment team
• Fixed — static allocation, lower cost
• Smart Yield — income-focused
• Focus — concentrated thematic exposure
• Classic — standard diversified ETF portfolio
• ESG — socially responsible investing
• Thematic — focused investment themes

Seven risk levels are available within each style.

Investment approach: Moneyfarm's asset allocation team continuously monitors economic cycles and macro trends, adjusting portfolios across cost-efficient ETFs. This is more hands-on than a pure tracker, which justifies part of the fee premium.

Cashback offer: Moneyfarm currently offers up to £1,000 cashback for new ISA openings and transfers. Check moneyfarm.com/uk for current terms.

For more on how ISAs work, see our ISA hub. Thinking about a pension? Our pensions hub covers SIPP basics and drawdown. For general investing guidance, see our investing hub.

The good:

• Comprehensive product range — managed ISA, JISA, SIPP, GIA, Cash ISA, and DIY share investing all under one roof
• Fee tiers genuinely reward growth — management fee drops from 0.45% to zero as your portfolio grows
• Human advice available — dedicated qualified wealth managers for £100k+ portfolios; investment consultants for £10k+
• Active management — asset allocation team adjusts portfolios based on macro trends, not just rebalancing to a static target
• Cash ISA at 4.31% AER — competitive variable rate with flexible access, no fees, FSCS protected
• 7 management styles — from Classic and Fixed to ESG, Thematic, Focus, Smart Yield, and Active
• ESG options across all account types — genuine sustainable investing, not greenwashing
• B Corp certified — the company itself meets high social and environmental standards
• FCA-regulated (FRN 629539) with FSCS protection up to £85,000
• Free transfers for ISAs and pensions
• Cashback up to £1,000 for new ISA openings/transfers
• Low minimum — £500 to start

The not-so-good:

• 0.91% total cost is expensive for small portfolios — Vanguard's managed ISA charges around 0.37% all-in
• Minimum platform fee of £1.25/month regardless of portfolio size
• DIY investing is limited — ISA custody fee of 0.35% (capped at £45) adds cost
• Share investing not available for JISA or SIPP — managed portfolios only for these
• Cannot accept defined benefit or crystallised pension transfers
• 0.70% currency conversion fee on foreign stock trades is relatively high
• Private tier costs extra — £12.99/month to access a dedicated wealth manager if you have less than £100k

Moneyfarm is best suited for:

• Medium to large portfolio holders — the fee tiers make Moneyfarm increasingly competitive as your portfolio grows beyond £50k
• Hands-off investors who want active management without picking individual funds
• ESG-conscious investors — sustainable portfolio options across all account types, with B Corp certification
• People who value human support — investment consultants for £10k+ and dedicated wealth managers for £100k+ set Moneyfarm apart from pure robo-advisors
• Cash ISA seekers — the 4.31% AER is competitive and comes with no fees
• New ISA investors — the cashback offer up to £1,000 reduces the effective cost in year one

Avoid Moneyfarm if you:

• Have a small portfolio (under £10k) — the 0.91% total cost is hard to justify versus Vanguard or InvestEngine
• Want to pick individual stocks or funds — the DIY offering is still limited
• Want the absolute cheapest option — pure passive platforms are significantly cheaper
• Dislike the minimum platform fee of £1.25/month on managed accounts
• Need a full-featured SIPP with share dealing — Moneyfarm's SIPP is managed-only

If you're new to investing altogether, our investing hub covers the fundamentals before you commit. See also our ISA hub and ISA platform comparison for side-by-side platform costs.

Against the main UK competition:

vs Nutmeg: Both are robo-advisors with managed portfolios. Nutmeg (owned by J.P. Morgan) charges 0.75% + fund costs for its managed portfolio. Moneyfarm is cheaper at the same level (0.45% + 0.25% + ~0.21% = 0.91% vs Nutmeg's ~1.0%) and offers more account types including a Cash ISA and DIY investing.

vs Wealthify: Wealthify (owned by Aviva) charges 0.60% all-in for its managed ISA. Cheaper than Moneyfarm for small portfolios, but Moneyfarm's tiered fees make it cheaper above £50k. Moneyfarm's human advice layer is a significant differentiator.

vs Vanguard: Vanguard's managed ISA costs about 0.37% all-in — substantially cheaper than Moneyfarm. But Vanguard offers no human advice, no Cash ISA, and a narrower product range. Moneyfarm is for those willing to pay more for active management and personal support.

vs InvestEngine: InvestEngine's managed portfolio is genuinely free (0% management fee). Moneyfarm can't compete on cost but offers a wider product range (SIPP, JISA, Cash ISA, DIY investing) and human advice.

Moneyfarm's sweet spot is the investor with £50k–£500k who wants more than a pure robo-advisor but less complexity than a full DIY SIPP. The declining fee tiers and human advice layer make it increasingly attractive as your wealth grows.

For an independent comparison of UK platforms, see MoneyHelper's platform comparison tool. For our own side-by-side comparison, see the ISA platform comparison guide.

Capital at risk. This article is for informational purposes only and does not constitute financial advice. The value of investments can go down as well as up, and you may get back less than you invest. Past performance is not a reliable indicator of future results. Tax treatment depends on individual circumstances and may change. Always do your own research or consult a qualified financial adviser before making investment decisions. Rates and fees are correct as of March 2026 and subject to change — always check moneyfarm.com/uk for current figures.