Platform fee tiers: the 0.35% isn't the whole story
Fidelity's platform fee is percentage-based and tiered. The <a href="https://www.fca.org.uk/consumers/investment-platforms">FCA's guide to investment platforms</a> explains what to look for in platform charges. For most investors starting out, you'll pay 0.35% on your total investment value. But there are breakpoints that reward larger portfolios:
- Under £25,000: 0.35% — or a £90 flat fee (£7.50/month) if you have a regular savings plan. The flat fee is cheaper once your portfolio exceeds roughly £25,700
- £25,000 to £249,999: 0.35% of total value
- £250,000 to £999,999: 0.20% — plus access to Wealth Management benefits
- £1,000,000+: 0.20% on the first £1 million, nothing above. Maximum annual fee capped at £2,000
The £2,000 cap at £1 million is important — it means a £2 million portfolio pays an effective 0.10%, and a £5 million portfolio pays 0.04%. But let's be honest: most readers aren't in that bracket. For the typical investor with £30,000 to £150,000, you're paying a flat 0.35%.
How does that compare? AJ Bell charges 0.25% on funds (capped at £3.50/month in an ISA). Interactive Investor charges a flat £4.99 to £19.99 per month depending on plan. And iWeb charges nothing on ISAs. At £50,000, Fidelity costs £175 versus AJ Bell's £42 (ISA cap) — that's a £133 annual difference.
You may also find our guide to iWeb Share Dealing Fees 2026 useful.