The Decade Test That Cash Always Fails
Over the 10 years to February 2026, the average stocks and shares ISA returned 6.79% per year. Cash ISAs averaged under 2% for most of that period — often below 1% during the zero-rate era from 2009 to 2022.
Run the compound maths. £20,000 invested in stocks at 6.79% annualised becomes £39,200 after a decade. The same £20,000 in cash at an average of 2.5% (generous, given years where the best cash ISA paid 0.65%) becomes £25,600. That's a £13,600 difference — from a single year's ISA allowance.
Now multiply that across every tax year. Someone who maxes out a stocks ISA for 10 consecutive years — contributing £200,000 total — could have a pot worth roughly £320,000. The cash equivalent: around £230,000. That £90,000 gap buys a lot of 'sleeping well at night.'
Cash defenders point to recent 12-month returns as proof cash works. It does — for one year at a time. But nobody's ISA strategy should be built on a 12-month view. The whole point of tax-free compounding is that the wrapper's value increases exponentially with time. Front-loading with equity returns makes the wrapper worth far more than filling it with cash.
For the full picture on ISA options, see our ISA guide.