Easy-Access Cash ISAs: Bonuses Are Eating the Best-Buy Tables
Five of the eight easy-access ISAs in MSE's current best-buy table have a 12-month introductory bonus. That is not a coincidence — it is how challenger banks game comparison sites without committing to the rate.
Trading 212 — 4.51% AER (3.60% base + 0.91% bonus). The market leader for new money. After 12 months the bonus drops and you earn 3.60%, which is below base rate. Set a calendar reminder for April 2027. Money sits in a ring-fenced client account at Barclays, NatWest or JPMorgan with FSCS protection of £120,000 per banking group on cash deposits.
Plum — 4.31% AER (2.54% base + 1.77% bonus). The transfer-in rate stays competitive once existing-balance customers are factored in, which matters if you are consolidating old ISAs paying 2%. App-only, no phone support, FSCS protection via Investec.
Vida Savings — 4.16% AER with no bonus, but limited withdrawals (effectively a soft notice account). A clean rate if you can plan around the withdrawal cap.
Virgin Money — 4.15% AER variable, no bonus. The best big-name option for savers who want a household bank and a stable rate. Now part of Nationwide — check your combined exposure across both brands stays under £120,000 if you are close to the FSCS limit.
Tesco Bank — 4.06% AER (1.05% base + 3.01% bonus). The most aggressive bonus in the table. Year two on 1.05% would be brutal — only worth taking if you will switch on the dot.
Tembo — 4.06% AER and Leeds BS — 4.05% AER are the picks for hands-off savers. No bonus, no expiry, no diary entry required.
The second bar is the one that matters for hands-off money. Tembo and Leeds Building Society at 4.05–4.06% out-earn Trading 212 from month 13 onwards. For ISA balances you intend to leave in place, the no-bonus options are mathematically superior unless you genuinely will switch every year — and most people, in practice, do not.
For a deeper look at how cash ISAs fit alongside other ISA types, see our comprehensive ISA guide.