The ISA Is Step One. It Is Also the Easy Part.
The £20,000 ISA allowance is the most valuable tax shelter most savers will ever get. Fill it first with a best-buy cash ISA at 4.61% easy access or up to 4.87% fixed. That produces £922–£974 a year on a full £20,000 with zero tax and zero risk. The allowance is set out on GOV.UK.
The allowance is also finite. £20,000 a year sounds generous until you sell a property, inherit money, or let a bonus land. The cash above that line faces a 45% marginal rate for additional-rate taxpayers and no savings allowance at all.
That is where the Premium Bonds decision actually lives — not 'instead of an ISA' but 'after the ISA is full.'
On £50,000, the 4.5% taxable account pays £2,250 gross. After tax that is £2,000 for a basic-rate saver, £1,550 for higher-rate, and £1,237.50 for additional-rate. Premium Bonds' expected £2,175 is tax-free at every band — ahead of the taxable account by £175, £625 and £937.50 respectively.